Blinq and you won’t miss it
CLIENT: AMPLIFIED INTELLIGENCE | AGENCY: SUPER-DUPER
Amplified Intelligence is an Australian based global leader in research, measurement and software solutions for human attention in media. In other words, they’re a bunch of brainiacs doing incredibly clever things in the attention field. We were tasked to create a name as well as the look and feel for a new research rewards program that encourages and maintains research panel participation.
Within a cluttered and tech-oriented market, we strategically created a refreshingly human-centric name and brand mark that appealed to potential participants.
Rather than a boring ‘please explain’ video, we created an entertaining (and somewhat funny) animated content piece that showed potential participants exactly how the rewards program works.
PROJECT SCOPE: BRAND IDENTITY, FILM, CREATIVE, DIGITAL