We amplified our thinking.
CLIENT: AMPLIFIED | AGENCY: SUPER-DUPER
Amplified Intelligence was established in 2017, primarily as a research consultancy to provide in-depth knowledge and insights based on attention metrics. Led by Dr Karen Nelson-Field, Amplified Intelligence quickly became globally recognised for empowering clients and brands on delivering better marketing and media outcomes.
But over the last few years, Amplified Intelligence had been gradually pivoting from being a research consultancy to an attention products business with their own suite of tools.
Super-Duper was tasked to re-invent Amplified 2.0
In a tech-led industry, we wanted to make the new branding simply, friendlier and more approachable. As a result, we created a simplified name, new logo and a positioning line that repositioned the brand as a leader in the attention arena.
We reinforced the launch of the new brand with an emotive online film that captured the essence of Amplified in a refreshingly new way. An extensive brand style guide was also created as well as various collateral to support Amplified’s exciting new chapter.
PROJECT SCOPE: CREATIVE, BRAND PROPOSITION, BRAND IDENTITY, DIGITAL, BRAND FILM