Ready for an exciting career? Let’s GO.
CLIENT: SOUTH AUSTRALIA POLICE / DEPARTMENT OF THE PREMIER & CABINET
AGENCY: SUPER-DUPER
We were tasked with delivering a recruitment drive to increase the number of officers safeguarding our communities. The biggest challenge - awareness of the PSO role was low.
Police Security Officers (PSOs) provide vital security across South Australia, protecting critical infrastructure and government facilities while supporting frontline police.
Historically, PSOs had been included within the broader police recruitment campaign, with many applicants redirected to PSO positions after being unsuccessful in their Police Officer applications.
This campaign marked one of the first of its kind. Its purpose was to clearly establish the PSO role in its own right - raising awareness, recruiting candidates specifically as PSOs, and showcasing the distinct duties, benefits and career opportunities the role offers.
At the heart of the campaign was a simple but powerful idea: “GO.” A call to action that captures the energy, empowerment and opportunity of a career as a Police Security Officer.
Each beat of the TVC highlights a different facet of the role - from training to community engagement - reinforcing that no two days are the same, while keeping the work dynamic, energetic and memorable.
The campaign was reinforced across radio, outdoor and targeted digital channels, each capturing the empowerment and energy inherent in the PSO role.
Ultimately, the campaign demonstrated that a career as a PSO is not only achievable, but exciting, fulfilling and rewarding.