For over 70 years, Meals on Wheels South Australia has been at the heart of the community. Powered by thousands of volunteers delivering meals to those who need it most. But like many not-for-profits, they face a growing problem: How do you encourage people to volunteer?

Our challenge was to uncover what makes volunteering at Meals on Wheels unique. Once we discovered it, we spread the message far and wide, just like jam on a scone.